Good Tuesday morning to you. We are in an exciting week of learning here at the Rocker Life Coach blog. Last week, when I was doing my prep work for this week, I was able to speak with two people from Pennsylvania. One was a high school friend and the other was an artist we are partnering with.
I mention these two conversations for a reason. The high school friend told me how different I am now from back then. The artist told me how much reading my message each day meant to him. For me, it gave me a look at where I came from and where I am now. I was able to see growth in my own life. This week about mentors is really just that: another week about personal growth. My childhood friend was not able to see all the things I went through to get to where I am now because we had lost touch over the years. That is actually part of the reason we are going to talk about Craig Duswalt, my Number Four mentor, today.
For years, Craig was the man behind the scenes. He was the road manager for a few old bands you may have heard of: Air Supply and Guns ‘n’ Roses. When we see those stars on stage we sometimes forget that it takes a team of people behind the scenes to make them the stars they are. It takes some behind-the-scenes people to think of ways to keep those stars on top. Craig is that guy. So now Craig hosts a RockStar marketing boot camp two times a year and that is where I am headed right now. Although Craig has been a long-time mentor of mine, I was never able to make one of these boot camps before, even though I knew the experience would be fantastic, so I’m very excited to be headed there this week.
When it comes to mentors, they come in all different shapes and sizes, and they help you grow personally so you eclipse them in your own life. In fact, this is what coaching does from behind the scenes of your life. When I coach someone, I work to make you that star on your stage in life. If you need a boost to get yourself back on track, to get your business to turn a profit, that is what coaches do while keeping you focused on the goals you have set for yourself.
When I wrote Craig to tell him I was going to be writing about him he was so honored. Craig has tons of videos up on YouTube that I suggest you visit and view. One of the key videos I was able to see was his “Five RockStar Rules” that helped him become a success. One of his rules was to include music in what you do. Now, you know that appeals to me, as I’m always telling you to let it rock.
The greatest thing I learned from Craig was that you need to stand out from those who are in your business. In 2009, when starting my investment company, we took that idea to include it in our name, X2. It reminds us that our business commitment is to always go the extra mile. In rock music, at concerts, they always play an encore. Going the extra mile is that encore. You need to set yourself out from the crowd in some way to make sure you stand out. Craig calls it doing things differently from everyone else.
These things are what have taught me to stand out, to always be the star. When I coach, it’s not about bringing the spotlight on me; it’s about me excelling as I help you stand out by developing a set of habits of going the extra mile. I help you be a head taller than the crowd.
Craig got into the business of managing bands after being noticed for doing such a good job. He was actually working for a stadium that Air Supply came to play at. He was basically a gopher who brought people whatever they wanted: beer, food, etc. Someone from that band noticed him and offered him a job.
So now look at what you do not have in life and what ask yourself what your attitude is. Even if you feel you are better than the job you’re doing, how are you doing it? What are you doing to excel in it? This story of Craig’s has taught me to always go the extra mile in everything I do. No matter how small the pay is or how low the job is you must give more than is expected. We never know in life who is watching; we never know what doors we just closed because we wanted to complain about what we wanted and were not getting.
So tomorrow I will be hanging out with Craig, John Waite, and Beverly DiAngelo – learning from my mentor, Craig, how to make myself the best I can be no matter what so I always show myself the best way I can and make the best impression. If you want to learn how to market like a RockStar, maybe you should head over to this page: www.craigduswalt.com. Check back tomorrow to see who made Number Three on my mentor countdown list and why.