I know you are saying through all of these tips on building a coaching business, “When are we going to get clients?” Well, people will be coming to meet you; they will be searching you all the time as you are putting your online package together. But you will not be getting those high-paying clients from it.
You see, in the beginning you will have enthusiasm in what you are doing but your confidence level will not be that of attracting high-paying clients. So at first you will take on small things to get people to see results.
I tell people that once you have helped someone build that small thing you then are able to take on bigger things. I know many coaches who fought and fought for the one first client. In the beginning you will be coaching for a cup of coffee; then you will move it to coffee and $5. Over time it moves to coffee and dinner and $100. Soon it’s a more traditional paying client relationship.
Now that you have an idea of moving your way up with finding paying clients, there is one rule I must give you that many of the coaching schools will not tell you. You need to accept something for your time. Start small and work your way up. I know a national speaker and coach who tells his coaching students to start just like I mentioned above. He now gets over $30k a year per coaching client.
Now for taking it to the next level, getting out and getting your name known. You start by attending networking groups, training meet-up groups. It’s about meeting new people; meeting new people and not caring who they are. You will see why I say that.
I meet people everywhere I go. I get business cards and shake hands just to see who they are. Many of the people I meet are looking for people to buy their own products and will not even listen to what you are saying about what you are doing. This is why I say, “Don’t worry about who you meet; just meet people.”
This past year I have attended many training boot camps and seminars to learn new things. But it’s also to meet new people. I do not meet them to get business from them; I meet them to never get in a comfort zone of not meeting new people. You never know who they are going to lead you to who will be a paying client.
Again, these are just ways of finding those people you want to work with. Think back to Monday when we talked about just getting a course or training system to help people with. Now you want to meet people who need this course. As one of my mentors taught me when I started, you will find a niche that will be your specialty and people will seek you out for this one single area that you are the expert in.
Here are some key things you need to use when meeting people at these group events you attend: you need to tell people what you can help them with (your niche or program). But never tell them you are a coach. So many people say they are coaches; set yourself apart from them by becoming the expert people need in solving that one specific problem.
Now come back tomorrow as we share how to use another tool to help you become the RockStar coach you want to be.
I’m Tim Gillette, the Rocker Life Coach. It’s time to live your dream, to love what you do and those you share life with. Meeting people and solving one problem they have will make you the RockStar coach in your world.