So I open this Wednesday post first by saying, “I miss you Dad.” Today would have been his birthday. Life is about friends and family. I spent my day yesterday with some sweet friends of mine who I have built a relationship with over the past few years.

I want to show how the idea of friends fits into this week’s theme of RockStar networking. I was at a great networking event yesterday. Sure, the event is about getting people to meet new people in a fun setting, but it was built around the idea of people helping people. We work to help everyone we meet be introduced to someone else.

As I was sitting with my friends, who are actually the creators of the event, we discussed the idea of networking and what it is supposed to be. We talked about what it has become and it is no mystery why some of the people at networking events are looking so hard for business.

I have had the discussion so many times with those professionals I know, from Brian in the Carolinas, to Shelly from California. To build a business you need to have relationships, maybe not in the traditional sense but relationships are still critical. We live in a day and age where we can make a purchase online without talking to a person anymore but the connection is still going to have to be trusted. After all I know if I’m going to enter my credit card I want to believe I can trust the site I’m doing it on.

If you come up to me at a networking event and just start giving me a sales pitch without knowing my name or telling me your name, how do you expect me to trust you with my hard-earned money? How do you know I even need your product or service?

Networking is about people and that’s why I chose the song title from the 1980s Michael W. Smith song: “Friends are Friends Forever.” The song goes on to share how we, as Christians, have a relationship with God and each other; even though we may lose a friend on earth we have them forever. We believe we see them again someday, in heaven.

Relating the idea of networking to life, we need to build lasting relationships that go past just a sale or a purchase of any size. I want people who purchase my book on Amazon, or purchase one of my courses, or attend one of my events to know we are now in a relationship that lasts past the sale. I expect the same when making similar purchases from others.

So with the theme of RockStar networking, it’s time to use any event as a place to build friendships. I attend these events to make friends. Yes, I want to make sales with my business, but how do you know if a relationship with me is right for you? Without knowing me, would you head to my biggest product and purchase it?  Let’s get back to making friendships that last. The business will follow. If you need fast income for your business, it’s time to get a job for fast cash while you continue to build, not try to talk someone into buying a product or service they don’t need. So what are you going to do to make your friendships count? How are you going to approach networking events from this day forward?

I’m Tim Gillette, the Rocker Life Coach. It’s time to live your dream, to love what you do, and those you share life with. Build a network of friends that last, and you will become the RockStar in your world.


Tim Gillette
Tim Gillette

Tim Gillette is the creator of Simple Easy Marketing, a blog, video, and online content creation system designed to get results with your online marketing, even if you’re new to it. He is an award-winning blogger, best-selling author, and highly sought-after speaker who brings entertaining, educational, and empowering content to corporate and entrepreneur events. Every spring and fall, Tim hosts an event in Dallas called Blog and Video Con, which is focused on online marketing.

    2 replies to "Friends are Friends Forever"

    • Brian Kennedy

      Tim, you made some excellent points. That is why it is called networking, not net selling, or net eating. Networkikng is about relationships and getting to know, like, and trust others, who will in turn, know, like, and trust you – that is if you are likeable and trustworthy. So, the only way to know that is to make a connection, schedule a follow-up where you can be a giver, and begin the relationship. Don’t look to gain; just to give, and you will find that rewarding.

      • Tim Gillette

        Brian Thanks for your input, its great to have an expert on the subject of Networking stop by.
        If you like these ideas this week about networking follow the links above to reach Brian, hire him to speak at your event if this is a subject you need, Brian is the my friend mentioned in today’s post who give a Keynote on this very idea of getting networking right…

        Again Thanks for stopping by Brian. Rock On

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