I was thinking back to the days of starting each and every one of my businesses. How many of my close friends at the time became customers? When I was in my first MLM, many people whom I knew said they would get this and jump on board to change their lives, then didn’t.
I have walked an uphill hike in many business ventures when it came to selling them to my friends and family, not because they were not good business ideas. Many did not use my services or products because it was something they simply did not need.
But this could also be a reason so many people are failing in a business start-up: their friends do not have the faith in them (or in the MLM concept) and they take on those feelings of lack of confidence. Their friends may be covering their lack of faith with an attitude that they really care or that they want to save you from any suffering, pain and rejection you might experience in a sales business of your own.
I was thinking about how each time I built a business, it was with people outside of my normal world who did not know me. I was able to build faith in them that the service or product I had to offer was a great one.
For this week of our reasons people fail in MLMs, this is one of the biggest reasons: letting the lack of faith others have influence you. They carry it to you in your new business, and you then carry it to the people you are trying to reach.
The beginning of the week I shared how one man with an MLM has now sent me over 15 sales pitches – all with no response. Even today he sent another text message to me. While I cannot say any of these things this week are things he is dealing with, I will say that many do these things the first time someone looks at them. Why? The first time someone does not reject them outright they take off to try to make it work.
In the last MLM I was working to build, my up-line would ask me to make repeated calls to people who did not make a phone meeting. They wanted me to do the exact same “chase” thing this gentlemen is doing with me now. I decided that from now on in any business I build I am not chasing clients or customers. If they want what I have to offer, they will say so. If they do not give an answer, then move on and find others.
The reason many MLMs fail is you are not meeting enough new people. You must reach out and grow new friendships if you wish to grow a business of any kind that involves people.
The tough part that people who are new to MLMs are not always ready to handle is that this is going to be a permanent part of your life and business from now on if you wish to succeed. To build an MLM, you must continually meet new people.
So the final solution this week is you need to be building relationships. Those relationships will take several layers before some of them ever become clients, or partners, or down-line. So it’s time to start building more relationships and just when you think your business is at a comfortable level, you will still have to be building relationships. So make that a new habit.
If any area of this week is something you find you need to grow, the next step would be to make sure you are coachable; you need a coach to keep you on track or get you on track to get past that speed bump that is holding back your business.
Seek out a coach who can help you with the parts you need. If you are in an MLM there are parts of your business that your up-line is there to coach you about. For those other areas reach out and find a coach that will get you to where you want to go. If you need to find the areas of growth, consider our “Predict Your Future and Find What Needs Changing” session.
I’m Tim Gillette, creator of the Rock ’n’ Roll Keys to Business Success. It’s time to take action and start living your dream. Are you ready to change and make 2013 rock?
PS: Be watching for the new book You Can Always Get What You Want, due out soon. Stay tuned for the launch. Available on Amazon, Barnes & Noble online, and coming to a bookstore near you.