A few years ago the term was used too Big to Fail. The people using it were elected officials and they were talking about some big businesses that carry with them numbers of jobs.
As A child I loved to go visit McDonalds, over the past few years that same love is not to visit a Starbucks. With so many of both of these companies’ stores all over America, or the world for that matter we think no one can improve on their model?
All over our town we see plenty of new burger franchises, and stores. They have a much better hamburger than McDonalds, they learned to make a system with healthy choices, with larger sizes, with better ingredients, and the list could go on and on.
Then we come to the individual coffee shops. All over Dallas we have these wonderful entrepreneurs who opened a coffee shop or café that just make better hand crafted coffee drinks. They may not be as fast as Starbucks, they maybe a little higher priced than Starbucks, but they have built a system that is for those who want that small hometown business feel when they walk in.
The moral of this story is yes a giant may have the top spot, best selling, nationwide number one. But with some creative ideas you could carve a niche out in the same market very easy.
With my Rock n Roll Keys to Business Success, I teach how to not only make your entrepreneur idea into a business, but how to take your idea and stand out as the leader in your niche or industry. Just like McDonald’s or Starbucks stands out as the top in their niche. So those smaller competing shops find a place and way to stand out as well.
Just because its was created, does not mean competition is not needed. So what is your idea and how can you change your industry with it? Its time to create some more big ideas.
I’m Tim Gillette, creator of the Rock ’n’ Roll Keys to Business Success. It’s time to take action and start living your dream. Are you ready to change and make 2013 rock?
PS: The new book, You CAN Always Get What You Want, is now available! Stay tuned for the launch. Look for it on Amazon, Barnes & Noble online, and coming to a bookstore near you.